Plano de negócios: Buy ‘n Go Donuts

Abstract

Buy ‘n Go Donuts was designed to be a donut shop in Curitiba, offering fast service through the To Go model—allowing customers to purchase and take their donuts and/or accompaniments with them. This research aims to understand all the processes involved in operating a donut business, considering market demand and customer needs. The business model positions itself as a quick dessert option in the To Go format, catering to the daily routines of tourists, workers, and students in downtown Curitiba. The objective of this Final Paper is to develop a business plan, including a comprehensive market analysis, strategic location selection, product and service mix, marketing strategies, a people management plan, and a detailed financial plan. The initial results were positive in the first year; however, the decision was made to discontinue the business due to returns falling significantly below an acceptable level.