Plano de negócios - Bar das Marias

Abstract

The present Business Plan introduces a business proposal with a focus on female empowerment in the entertainment industry. In the context of Curitiba, a city recognized as favorable to entrepreneurship, there was a demand for a space that promotes gender equality and creates a safe and welcoming environment for women. “Bar das Marias” aims to address these needs by providing a leisure and entertainment venue that values the female audience. The target audience of Bar das Marias consists of women who value female empowerment and wish to enjoy an inclusive environment. The establishment plans to offer events and activities that promote women’s empowerment, as well as provide a variety of entertainment options, such as place for private events, stand-up comedy, live music, and workshops. To understand the desires of this audience, a market research was conducted, along with the development of questionnaires and the evaluation of competing establishments using the “Mystery Shopper” method. Furthermore, the work addresses the legal structure, planning, and strategic positioning, organizational guidelines, and marketing plan for the consolidation of the business.