Discutindo letramento algorítmico no jornalismo

Abstract

The advent of the internet has brought forth a new model of consumption and a new mode of production for journalistic media, which now require a digital presence to ensure audience reach and, consequently, survival. The challenge for journalists lies in understanding how algorithms operate and the impact they exert on content production. The aim of this study is to determine whether professionals are aware of how Google’s search mechanism works and whether Search Engine Optimization (SEO) techniques are employed to help them “break through the bubble” of segmented content and search results. As a case study, we chose to work with journalists from two media outlets based in Curitiba. The methodology adopted is based on semi-structured interviews with one journalist from each outlet, whose real names will not be disclosed. We begin with the hypothesis that journalists, despite not historically receiving formal training in computer science, develop skills and knowledge to circumvent the constraints imposed by algorithms, thus performing what may be referred to as algorithmic literacy.