Boas prática em personalização de projetos em edifícios habitacionais de alto padrão

Abstract

The execution of customized residential construction projects, particularly in high-end developments, poses significant challenges for builders, including scope control, the impact of client-requested modifications, and expectation management. This study aimed to identify best practices for implementing customized projects. The methodology combined a narrative literature review with a case study in a construction company based in Curitiba, encompassing analysis of internal processes, communication flows, and performance indicators. Findings indicate that the early definition of controlled options, planning of decision points (Customer Order Decoupling Points – CODPs), the use of digital communication tools with clients, and active stakeholder engagement are essential to reduce errors, minimize rework, and improve predictability. Additionally, critical success factors highlighted include risk management focused on exclusive suppliers, realistic cost estimation, and formalization of workflows within the customization department. It is concluded that the coordinated adoption of these practices contributes to greater operational efficiency and better alignment between client expectations and project objectives.