Centro de artes visuais em Curitiba: a arte como um bom negócio

Abstract

This work aims to develop an architectural project for a Visual Arts Center in Curitiba, focusing on the teaching, production, and exhibition of artistic activities aimed at children and young people aspiring to art. It exposes the importance of art as a human and sociocultural expression, as well as its economic potential in the creative economy, questioning the need to encourage business opportunities and careers for this specific audience. The study begins with a conceptual analysis of visual arts and their relevance, exploring spaces dedicated to them and the impact of the sector on the creative economy. Subsequently, similar case studies are referenced to assist in the conception of the project, as well as an analysis of the artistic reality of Curitiba and the immediate surroundings of the chosen intervention area. Finally, based on all considerations raised, desired design guidelines are proposed for the elaboration of the architectural project, as well as the occupation strategy. Thus, it proposes to create a space for the profusion of visual arts in the central area of Curitiba, promoting its valorization among the general public, and mainly, encouraging art as a business perspective for young people and children.