A transformação digital nos negócios com a aplicação de ferramentas digitais e modelo de negócios Canvas

Abstract

The advancement of technology has been transforming society, particularly over the last century. Currently, a process of digitization is underway, and individuals are increasingly interconnected through the internet. In this context, the populace is gradually embracing the conveniences offered by technological progress. Recognizing this trend, both large and small enterprises are endeavoring to adapt to this new reality with the aim of augmenting their financial gains. The evolution of artificial intelligence and machine learning has empowered companies to engage with their clientele, not solely through traditional physical communication channels but also through digital means. These emerging technologies have facilitated the generation of metrics and indicators through the collection, processing, and analysis of data. The intricacy of such a task would render it nearly impracticable for a human to replicate. Information concerning the preferences, interests, and even the habits of customers is now accessible in the databases of various social networks for companies that are exploring these innovative resources, enabling them to make more informed decisions. Taking all these aspects into consideration, these new digital avenues also pose fresh challenges to companies, particularly in the realm of digital marketing. Disregarding this wealth of data, metrics, and indicators provided by these novel technologies appears imprudent for organizations aspiring to achieve sustainable long-term gains. Considering this, the following research question is posed: In what manner can companies leverage digital tools in their business models? Thus, the primary objective of this work is to apply the Canvas business model with the support of digital tools in a vegan pizzeria. To achieve this, the research methods employed include exploratory and bibliographic approaches.