A inclusão de idosos na sociedade 5.0 no comércio eletrônico

Abstract

The term "Society 5.0" originated in Japan as an extension of the principles of Industry 4.0. Its purpose is to encompass the global benefits for society, proposing to resolve various contemporary issues faced in the 21st century. Identifying profiles of elderly people in e-commerce has proved important in this regard, in order to understand this category of people through their behaviors and needs, with a view to including them even more in this new format for making purchases. Therefore, an applied study was carried out using a quantitative methodology to compare the use of technology with elderly people in two cities in the state of São Paulo. In order to do this, the research was exploratory in nature with a field survey using a questionnaire sent to people aged 50 and over online via WhatsApp. It was possible to identify some patterns in the data collected and, using a decision tree, to find three distinct types of profiles within this social niche and their relationship with technology. The evaluation showed that there are elderly people who are well adapted to using these technological tools, elderly people who have great difficulty in using this apparatus and elderly people who are already able to use these resources, but still have a lot of difficulty and insecurity. However, this social group learns to deal with this new reality gradually and all the profiles drawn up, regardless of their level of knowledge of e-commerce, have some kind of resistance to using e-commerce, but through the interviews it was possible to map out these claims.