Análise de dados e business intelligence: aplicação no setor logístico

Abstract

The Business Intelligence (BI), also known as Enterprise Intelligence, is an approach aimed at transforming raw data into useful and meaningful information for decision-making. This study focuses on applying BI in the logistics sector of a company, investigating the issue of inefficient decision-making and the context in which these tools are applied. Methodically applied within a logistics sector, data was collected over 8 months for subsequent comparison. The primary purpose is to understand how data analysis and BI can enhance operational efficiency and decision-making in the sector. To achieve this, BI tools were implemented, constantly monitored, and automated through dashboards and programming. The research concludes that adopting data analysis techniques and BI can bring long-term benefits to companies, such as improved consistency of indicators and better decisions, a decisive factor as a competitive and strategic advantage for large companies. However, just as there has been a sudden surge in the pursuit of data enhancement, it is crucial to adapt to future trends and continuously innovate.