Modelo de maturidade para instâncias de governança regionais de turismo brasileiras

Abstract

The Regional Tourism Governance Instances (IGRTs) are essential organizational structures for the integrated management and governance of tourism at the regional level. Their main objective is to coordinate actions among various stakeholders for the sustainable development of tourism, focusing on strengthening local and regional tourism, leveraging tourism potential, and promoting sustainability. Given their relevance to tourism development at local and regional levels, this study proposes a governance maturity model for Brazilian IGRTs, enabling them to identify their level of organizational maturity. The research adopted a mixed-methods approach with exploratory objectives, combining qualitative and quantitative methods. Data collection involved bibliographic research, semi-structured interviews, and questionnaires applied to IGRTs registered with the Ministry of Tourism. The units of analysis included scientific articles, dissertations, theses, books, manuals, and specialized professionals in the field. Content analysis and descriptive statistics were the tools used to analyze the collected data. Based on the maturity model proposed by Bramont (2012), data analysis revealed that the dimensions of participation, transparency, and integrity are areas of weakness within the IGRTs, while compliance with laws demonstrated the best performance among the instances. The results showed that, to achieve a more advanced level of governance, it is crucial for IGRTs to invest in strategies to improve stakeholder engagement, the transparency of their actions, and integrity in governance processes. Participation is the major challenge for IGRTs, and efforts should be more focused in this area to ensure progress in their maturity levels. The developed maturity model proved to be promising for measuring the governance level of IGRTs and can be adapted to other organizations and organizational networks, provided the methodological steps are followed to identify the specific needs and best practices of each entity.