Pesquisa sobre empresas de grande porte que utilizam a logística reversa na cidade de Londrina e região

Abstract

This study examines how large companies in Londrina and the surrounding region use reverse logistics, highlighting its environmental and economic benefits, as well as its role in building sustainable supply chains. The research arises from the urgent need to find solutions for industrial waste management, given the damage that improper disposal causes to the environment, public health, and the economy. To achieve the proposed objectives, a qualitative and descriptive approach was used, applying structured questionnaires to large companies in the region that already adopt reverse logistics practices. Analysis of the collected data revealed that the participating organizations, most of which are consolidated in the market and operate internationally, incorporate reverse logistics at different levels of maturity. The existence of formal structures dedicated to sustainability was verified, with the establishment of goals and the use of indicators to monitor activities. Among the main benefits perceived, the reduction of operating costs and the strengthening of the institutional image stand out, although the investments made are considered modest for companies of this size. Significant challenges were also identified, such as low customer engagement in return programs, limited teams, insufficient training and a predominance of reactive approaches in material collection. It is concluded that, despite the recognition of the strategic importance of reverse logistics, there is still a gap between this recognition and the effective allocation of resources, indicating opportunities for process improvement and greater customer involvement.