Desenvolvimento de uma ferramenta para comparação de dados em análise de viabilidade de investimentos

Abstract

Data analysis has become an essential strategic tool for companies, enabling more precise and well-founded decision-making across various industries. In the real estate sector, for instance, this study presents the development of a data comparison tool designed to assess the feasibility of investments in land development projects. The tool leverages demographic and economic data retrieved via the IBGE API and organized in an SQL database. Its primary goal is to transform raw IBGE data into meaningful insights that help identify high-potential cities based on selected indicators for new real estate developments. This initiative emerged from the need to streamline the prospecting of new investment opportunities by using a comparative historical analysis of different cities. The methodology follows the CRISP-DM framework, aiming to enhance the strategy for identifying and securing new projects, ultimately influencing investment decisions. As a result, the tool generated a ranking of the most promising cities in the states of São Paulo, Paraná, and Santa Catarina based on key indicators selected by the company. This ranking provides a clearer and more objective view of the best locations for new real estate ventures.