Melhoria na embalagem de um móvel para comercialização em dropshipping: um estudo de caso

Abstract

E-commerce retail companies are constantly looking for low-cost strategies that serve their customers effectively. In this context, the dropshipping sales and distribution model emerged, in which the seller does not maintain product stock; When making a sale, he purchases the product directly from the manufacturer, who is responsible for sending it to the customer. One of the main challenges of the exposed distribution model is the high delivery of cargo, which increases the risk of variations in products. Therefore, this case study analyzes a matrix of products in the wardrobe category, sold by a mobile retailer that presented significant rates of damage. Using the DMAIC methodology, the causes of high rates of product damage were identified, proposals and innovations for packaging improvements were identified, resulting in a 20% reduction in damage occurrences, without the increase in the cost of products exceeding 8%, ensuring to economical solution solutions.