Digital business strategy: uma abordagem baseada nas descobertas do estudo nacional de evolução digital e inovação de negócios

Abstract

The present study aims to explore digital transformation in Brazilian companies, focusing on the concept of Digital Business Strategy (DBS), using the National Study of Digital Evolution and Business Innovation as a starting point. The need to understand how Brazilian companies can align their business and information technology (IT) strategies amid the specific challenges faced by Brazil in its digital transformation journey is at the core of the research problem. The general objective of this study is to develop a comparative analysis based on the National Study, in the light of the DBS concept, to serve as a tool to support organizations in strengthening their digital maturity. The methodology adopted was qualitative, with literature reviews and document analysis to underpin the analysis between insights from the National Study and DBS concepts. Throughout the study, the nuances of digital maturity in the Brazilian context are highlighted, identifying specific needs and outlining pathways for effective transformation. The final considerations consolidate the findings and analyses conducted, offering a synthesis of the main conclusions, including recommendations for the development of strategies that comprehensively address DBS pillars and drive innovation and operational efficiency in Brazilian organizations.