Qual projeto priorizar?: consultoria em análise de retorno sob investimento de projetos em uma startup

Abstract

The current startup scenario in the technology sector is marked by vast opportunities, shaped by the industry 4.0 revolution and the impact of globalization. Cheers, a startup focused on serving university entities, directs its efforts to solving challenges related to event management and ticket sales, where the lack of effective tools is evident. In this context, the core of this consultancy project, anchored in the pre-diagnosis carried out, lies in improving the evaluation of return on investment and the careful selection of projects, aligned with Cheers’ growth objectives. This mission is supported by a comprehensive bibliographical research, which explores essential concepts, covering consultancy, product management and investment analysis. This exploration encompasses fundamental financial metrics, such as Payback, Net Present Value (NPV), Internal Rate of Return (IRR), Scenario Analysis, Sensitivity Analysis, in addition to project analysis through the matrix BCG. These elements are intended to guide Cheers’ decision-making strategies. The data collection process consisted of detailed interviews, especially focused on the company’s finance and investment area. This provided a meticulous diagnosis of the organization, allowing the identification of critical needs, in an effort to meet priority demands. Based on this data, an action plan was designed that presents itself as a practical and effective solution to the challenges that Cheers faces, establishing a solid foundation for its continued growth and success in the market.