Plano de marketing: estratégia para empresas de engenharia prestadoras de serviços

Abstract

The work presents a marketing plan aimed at increasing the presence of an engineering service provider in the market and strengthening its position in a specialized sector characterized by complex sales. The justification for developing this plan lies in the need for the company to stand out in a challenging environment, where many competitors do not have a defined marketing strategy. The methodology adopted includes market and competition analysis, as well as the identification of differentiation opportunities. The expected results include the definition of effective strategies for acquiring new clients and retaining existing ones, in addition to implementing an operational plan for the marketing team. The conclusion of the work highlights the importance of performance metrics that allow for evaluating the effectiveness of the implemented actions, ensuring the adaptability of the plan to market changes.