Criação de um material de apoio no ensino da educação financeira com base no desafio 52 semanas

Abstract

This paper presents the creation of an interactive web platform as support material for teaching financial education, based on the method known as the 52-Week Challenge. It is justified by the widespread lack of financial education content in schools, which compromises the formation of financially aware citizens. The main objective was to develop an accessible, playful and pedagogical digital platform to assist teachers in pproaching the topic in the classroom. The methodology used was based on the qualitative approach, with descriptive and exploratory research, supported by a bibliographic review and the use of the Lean Startup methodology. The resource created was a landing page designed with the Canva tool, containing information about financial education, how the challenge works, pedagogical objectives, suggestions for practical application and links to complementary tools. The results indicate that the platform can be a significant ally in the teaching/learning process, by making the content more accessible, visual and interactive, promoting greater student engagement. The conclusion highlights that technology, when combined with practical and progressive methodologies, such as the 52-Week Challenge, is an effective alternative for implementing financial education in schools, contributing to the development of individuals prepared for the economic challenges of everyday life. The proposal is viable, low-cost, and can be replicated in different educational contexts.