Implicações da inteligência artificial na criação de representações visuais de pessoas: um estudo de caso com a ferramenta Midjourney

Abstract

This work presents, through practical experimentation in the generation of digital images via algorithmic tools, also known colloquially as “image-generating artificial intelligence” the possible race biases observable in the production and circulation of images of people in the context of digital AI. The Midjourney tool was used for generating images based on a set of gender, race, ethnicity markers, as well as some markers of evaluative character, specifically in the production of images of people, as a case study for observing AI in the context of Graphic Design. As a result, various normative and social, cultural patterns are observed, which sometimes reinforce aspects of racial discrimination, among other factors, in the production of these images. In conclusion, we point towards a discussion of raising awareness about the limitations and criticisms of these systems in producing images to be used by graphic designers in various contexts.