A dimensão subjetiva das redes sociais um estudo de caso sobre a divulgação cientifíca de um dos principais divulgadores no twitter

Abstract

The present dissertation, entitled “The Subjective Dimension of Social Networks: A Case Study on Scientific Dissemination of the Main Broadcasters on Twitter,” submitted to the Postgraduate Program in Technology and Society at the Federal Technological University of Paraná, explores the complexity of scientific communication on social networks. The study focuses on the profile of Atila “lamarino” (@Oatila) on Twitter, recognized as a significant digital influencer in the field of science in the year 2021. The context of this research is shaped by the Covid-19 crisis, where social networks emerged as platforms for the dissemination of scientific information. However, at the same time, these platforms also became fertile ground for the spread of disinformation. The research aims to understand social networks beyond their functional aspect, focusing on the subjective dimension and the construction of meanings within the scope of scientific dissemination. The adopted methodology is qualitative and interpretative, based on the Qualitative Epistemology of Fernando González Rey. The analysis focuses on fifty tweets from Atila “lamarino”, selected based on criteria of relevance and engagement. The study investigates digital interactions and the construction of meanings in the communication of scientific themes. The specific objectives of the study include characterizing the profile of Atila “lamarino”, defining and describing analytical categories for his publications, and investigating the subjective dimensions in the use of social networks. The research revealed that Atila “lamarino” uses an approach that not only disseminates scientific information but also promotes science in an accessible manner. His influence extends beyond mere transmission of facts, engaging in a dialogue with the public.