Gestão estratégica na visão cooperativista: um estudo de caso em uma cooperativa central agroindustrial do oeste do Paraná

Abstract

Due to increasing competitiveness of the business world, the need to seek and develop new management techniques has become vital to the success of organizations. Given this scenario, every company need to formulate accurate and consistent strategies to achieve the objectives stipulated, therefore, it is necessary to develop a strategic process that directs the business. The aim of this study is check in cooperative vision, occurs as the process of strategic management. For both, the survey was conducted in two stages: the first was the application of a questionnaire administered to five people occupying an office manager and participate in the decision making process of the cooperative, each question consists of a table to be completed by the respondent. For the second step was adopted the semi-structured interview which contained five questions based on the Criteria of Excellence National Quality Foundation and was applied to two people who comprise the executive of the cooperative. The choice of using both the questionnaire as interview, allowed the survey of subsidies for the triangulation of data and identify the elements that respond to the research problem. The result of this study was presentation the a strategic management structure based on the perception of social actors subdivided into five stages. The first phase will include: internal environment consist of variables, marketing, finance, human resources, production, logistics, information technology and organizational aspects; external environment consist of variables, economic, political/legal, market/demand, social and technological; competitive market forces composed of variables, competition, customers, suppliers, new entrants and substitute products. The second stage covers the organizational guidelines, pointing out the objectives of the cooperative, the third step involves the formulation of strategies and the fourth and fifth stage, the implementation and control strategies respectively. This structure presents itself as an important tool for management in agribusiness cooperatives because of the high level of competitiveness and the need for create consistent strategies to achieve organizational goals.