A melhoria da gestão na indústria de papel: alinhando a metodologia do Balanced Scorecard com a gestão do conhecimento

Abstract

This study evaluates the methodology of the Balanced Scorecard to align with the management of knowledge, aiming at improving the quality of management. Uses search exploratory and descriptive, with quantitative and qualitative approach, and as for the technical procedures, is considered a literature search in which we used primarily the contributions of several authors on the subject and documentary, by using information gathered through not structured interviews and informal and in company documents studied. The survey was conducted in an Industry Group, comprised of three companies, focusing on the paper industry, here called Beta Company. This company has the BSC as a management tool of the strategy, which led to the study. After completion of data collection, it was possible to analyze the documents and verify the importance of alignment of Knowledge Management with the BSC tool. Points were identified for dissemination of knowledge, it is possible and necessary, establish new goals and strategic actions for the company under study. It was found that application of the BSC method, showed the feasibility of adaptation with the Knowledge Management for the type of company under study, as well as the influences in different perspectives. The set of indicators related to Knowledge Management prepared and ranked in several perspectives, linked to business objectives, will allow a more controlled and effective, thus enabling the company´s employees stay aware of the strategies and expected results, as well as their relations of cause and effect. Thus, the study emphasizes the corporate instrumentation can take place the conversion of individual knowledge into strategic continuously. Organizations must be prepared for new challenges, and Knowledge Management is open for organizations to manage their deployment environments.