Divulgação científica sobre o papel das vacinas na preservação da humanidade durante a pandemia de COVID-19

Abstract

Considering technological advances, a large part of society uses Information and Communication Technologies (ICT) to interact with each other and stay informed in their daily lives. Within the context of the coronavirus pandemics, the use of social media has intensified and education professionals had to adapt to distance pedagogical activities. In recent years, a decrease in vaccinated young people has been noticed, accompanied by great misinformation, which has made it difficult to vaccinate on a large scale to combat COVID-19. Thinking about the context of social distancing and the increase in anti-vaccination movements, the work developed aimed at using the social network Instagram, one of the largest communication networks in the world today, to raise awareness about the veracity of vaccines and the prevention of fake news. The methodology for the development of the project involves creating a profile and producing images for scientific dissemination on the feed and stories of the platform and analyzing engagement through the Instagram Insights tool. For the elaboration of the contents, the theory of didactic transposition was used so that the material can be assimilated in a few steps. The didactic transposition makes the teacher able to transform the language and translate the scientific knowledge learned during his academic career for a population that has not yet had contact with this knowledge, facilitating teaching and learning. It was possible to perceive that technology can be combined with knowledge when treated dynamically and quickly, thus arousing greater interest from younger audiences. This work was an investigation that proved how a social network can be used to popularize science and biology. Thus, it is observed that the contribution mediated by Instagram and the dissemination of these didactic and pedagogical contents promoted the possibility of citizenship formation from the formal to the informal curriculum and transported traditional knowledge to the contemporary technological form within the digital daily life of the researched subjects.