Tendências na divulgação científica em biologia no TikTok: uma análise abrangente de conteúdo e perfis

Abstract

The present work aims to analyze the main trends in scientific dissemination in biology on TikTok. The rationale for this study is based on the need to understand the impact of social media on the dissemination of scientific knowledge and explore the main trends on TikTok. The specific objectives of the research are the identification of predominant themes and approaches, the analysis of the profiles of the main content producers, and the investigation of the challenges and opportunities related to scientific dissemination in the specific context of TikTok. The methodology adopted is exploratory, with a qualitative approach, involving bibliographic review and evaluation research. The data was collected using the criteria of analyzing user engagement, reactions to scientific videos, and collecting feedback. Analysis of the "Course", "Education" and "Curiosities" categories on TikTok revealed a diverse dynamic in scientific dissemination in biology. The "Course" category highlighted the appreciation of personal narratives and the duality between academic exploration and professional trajectories, while "Education" highlighted the effectiveness of creative approaches and the important role of influencers in the dissemination of scientific information. "Curiosities" have emerged as a predominant trend, especially in animal-related content. All categories presented pros and cons, with the significant presence of biologist breeders, the need for caution when displaying unconventional pets, and the effort against fake news. The identified gap offers opportunities for biologists to explore less conventional niches in science communication on TikTok, enriching the scientific content ecosystem on the platform.