Análise da satisfação dos clientes quanto aos serviços contábeis ofertados em Itapejara D’ Oeste - PR

Abstract

In an increasingly competitive market, offering differentiated services has become a determining factor for the success of companies. This research aims to present the level of alignment between the perception of clients and managers of accounting firms regarding the quality of services offered in Itapejara D’Oeste. To achieve this objective, descriptive research was conducted, with a survey. To obtain data, a questionnaire with 12 closed questions and 1 open question was applied, with the aim of analyzing the level of client satisfaction with accounting firms. The research sample consisted of 53 clients and 7 managers of accounting firms in the municipality under study. The main results obtained were a good level of satisfaction and alignment of ideas between clients and accounting firms. Highlighting the location of the office, the ethics of the accounting professional and the client’s trust in the office as positive points, on the other hand, the highlights with the lowest average were the prices charged and marketing.