Projeto de manual de identidade visual para grife da Universidade Tecnológica Federal do Paraná

Abstract

The context of this work was intended to carry out a diagnosis of the current UTFPR visual identity system, which revealed a lack of standardization in the use of the brand in different spaces within it. Seeking to respond to the problem investigated, a proposal arose to create a New Visual Identity Manual for a new UTFPR brand that could collaborate in standardization. Establishing guidelines for applying the brand and using the visual identity according to the current needs of the university was a relevant aspect taken into account in this work. To achieve this goal, a new Visual Identity Manual (MIV) for the UTFPR brand was created. The theoretical contribution included the following aspects: visual identity manual, brand, Design Thinking, semantic panel, mockups and Visual Identity. The methodology used was based on the Design Thinking approach and the project was divided into three stages: ideation, prototyping and creation of the visual identity manual based on the UTLab project. The results obtained showed the need to update the UTFPR brand to a more flexible version, such as the one presented by the UTLab project, which resulted in guidelines that can be applied in different areas, whether physical or digital. They also contemplated the creation of the new UTFPR brand formalized in the MIV.