Tipografia e as estampas da moda: um estudo dessa tendência e criação de uma coleção de estampas tipográficas

Abstract

This work aims to explore the use of typography in the composition of prints for clothing, the motivations underlie such appropriation and the effects this implies. For that, an exploratory and descriptive research is developed, which takes place along three procedures. Initially, there is a bibliographical research that, in general, approaches the concepts of print, fashion and typography in relation to the subject of study. Then, the analysis of similars is carried out, which surveys relevant examples for understanding the different uses of typography in clothing prints and their effects. From the collected data, the research concludes that typographic prints applied to garments are a powerful tool as they are flexible and effective in their attributions, capable of adding value, creating concepts and aesthetics, manifesting, expressing, identifying and categorizing. In a second moment, a collection of typographic prints is developed that has as its theme three typographies, namely, Helvetica, ITC Bauhaus and Didot. The creation of the collection of prints uses as a methodological basis an adaptation of Bruno Munari’s methodology (2008), plus a set of procedures developed to assist in the creativity process. Such procedures are summarized in the definition of the typographic elements that will be applied as motifs in the print, followed by the printing of these elements in different sizes and configurations and the generation of possible module compositions using manual collage. In the end, the collection totals three prints, one for each typography theme chosen and digitally applied to fabric models and clothing models.