Do design difuso ao design consciente: fortalecendo a autonomia projetual em uma organização do terceiro setor

Abstract

Design initially emerged with a focus on creating and improving products for industry, but it has been increasingly used in areas of strategy for solving complex problems in various sectors through tools and design processes. Although such tools are primarily developed to generate innovations and products aimed at the market, previous research has shown that design processes can also contribute to solving social issues and improving the quality of life of the population involved, when applied in the social sphere. In view of this, this work proposes a new approach, Conscious Design, to contribute to strengthening the design autonomy of a third sector organization that deals with the care of children and women in vulnerable situations in the city of Curitiba.