Inteligência artificial no trabalho de design: investigação sobre a consciência crítica e ingênua do pensamento projetual

Abstract

The automation of design work has worried professionals in the field, especially after artificial intelligence capable of synthesizing new images became available to the general public. In addition to this application of artificial intelligence in the profession, there are many other possible ones, many considered dangerous, others urgent and some necessary. This work highlights the role of design consciousness in the appropriation and use of artificial intelligence, distinguishing two forms of consciousness: naive consciousness and critical consciousness of reality. Through this distinction, it is possible to understand that this type of technology appeals to the naive conscience in order to reproduce ethical and aesthetic values behind a neutrality cover, which can be unveiled and subverted by design professionals. Faced with artificial intelligence, critical awareness emerges as a possible production focus for design professionals who wish to resist the naive automation of their work. This research includes an experiment to create critical awareness among design students regarding the use of artificial intelligence in image synthesis. The reflection on this experiment points to the dispute in the field of Critical Ontological Design, which combats the production of oppressed realities, such as contemporary technofascism.