Para além da “lojinha”: um estudo de caso do podcast Draw do Monarca e sua construção da identidade sonora com os públicos

Abstract

This research aims to analyze the podcast “Draw do Monarca”, produced by the amateur Magic: The Gathering team called “Monarchs”, investigating its stylistic characteristics and its impact on the construction of sound identity. For this, metrics from the Spotify platform were used in conjunction with the interactions carried out on the social networks WhatsApp and Instagram. The study was based on understanding the importance of the internet as a global communication tool, enabling new communication practices and accelerating the pace of interactions. Cyberculture and hypermedia were approached as phenomena that emerged with the combination of contemporary sociability and new media technologies. Media convergence, participatory culture and collective intelligence are discussed as elements that change the way people consume and produce information in the digital age. The emergence of podcasts as a new form of information and entertainment was addressed, highlighting its growth and popularization in recent years. In the object of study, interactions with their audiences were identified not only on social networks but also at specific times within the show. Despite these efforts, there is still a weakness in these interactions and public participation due to a communication barrier present on streaming platforms. The objective was to understand how the podcast becomes an interactive tool for the organization and how the stylistic aspects of the program contribute to its popularity.