Integração do ciclo PDCA com o método AHP para otimização da localização de filiais de comércio de sucos naturais

Abstract

This study aims to improve strategic decision-making in the selection of locations for natural juice retail branches by integrating the PDCA (Plan-Do-Check-Act) cycle with the AHP (Analytic Hierarchy Process) method. Given the critical challenge that this decision represents, the central research problem asks how the integration of the PDCA cycle with the AHP method can improve the identification of the optimal commercial location. The objectives include the development of an integrated method, using PDCA and AHP, to determine the ideal location for a new branch. Specifically, the research seeks to identify and classify relevant criteria for multicriteria analysis in the sector, analyze a weighting model for these criteria, investigate the practical application of the method in different scenarios, describe the use of the PDCA cycle to refine the multicriteria analysis, and evaluate the efficiency of the integrated method in comparison with conventional approaches. The justification for the study lies in the strategic importance of selecting ideal commercial locations, directly influencing logistics, market access, and operational efficiency. The methodology used involves multicriteria analysis to analyze relevant variables and the application of PDCA for continuous adjustments and iterative improvement. The results show that the integrated approach provides more accurate decisions, aligned with the specificities of the natural juice sector. The research contributes to the literature on strategic management and decision-making by presenting an innovative approach to the strategic choice of commercial locations. It can be inferred, therefore, that the PDCA tool integrated with AHP is an effective solution to improve strategic decision-making in commercial locations in the natural juice market, meeting competitive demands and opening doors for future research in other sectors.