Proposta de adaptação da metodologia design sprint para um projeto conceitual de produto tangível

Abstract

The competitive and dynamic environment of the market has demanded that product development teams invest in methodologies that promote the ability to plan and design products by solving complex problems in the shortest possible time. In this context, Design Sprint has gained strength as it is characterized by reducing uncertainties in product development quickly, at a low cost, and based on the end user. Despite its notoriety, gaps in the scientific literature can be observed, particularly in works that analyze the methodology for conceiving tangible products, considering that its application is predominantly observed in designing software and applications. Therefore, the objective of this study is to propose an adaptation of the Design Sprint methodology for a conceptual project of a complex and innovative tangible product, such as a virtual reality headset. To achieve this, a literature review was conducted on the operational and conceptual details of the Design Sprint, the parameters involved in a conceptual project and proof-of-concept prototype, and the technologies and variables involved in a virtual reality headset. Subsequently, the original methodology was executed to identify gaps and areas requiring improvement, which could then be proposed for effective conceptual projects of tangible products. The results revealed three main areas for improvement: increased interaction and understanding of the end user, enhancement of the Prototyping Process, and improvement of Flexibility and Team Collaboration. Finally, an adaptation of the Design Sprint methodology is proposed to facilitate the conception of conceptual projects for tangible products, as described in the overall objective of this study.