Adymire: modelo de negócios colaborativo de papelaria

Abstract

Provide visibility for women designers and artists. This is the objective of the developed business design model, because since women within the history of art and design have been made invisible and left aside, even today women go through situations in which the gender, male, speaks louder and has more opportunities. This project aims at a business model developed together with design management strategies aligned with branding, marketing and storytelling tools to create a conceptual stationery business, which has the collaboration of female artists and designers in the creation of shorts monthly projects (capsule collections), thus creating authentic and exclusive stationery items. The intention is through these collaborations, women have a role of visibility and they publicize their work through the art produced for the stationery product. And at the same time their work is publicized, só is the brand. Thus creating a women’s support by supporting other women and providing an opportunity for them achieve prominence – by developing an authorial work -, within the labor market and thereby generating new possibilities in their professional careers.