Avaliação da experiência do usuário no recebimento de imóveis: um estudo de caso em um empreendimento residencial vertical na cidade de Maringá-PR

Abstract

The research evaluates user satisfaction in the critical handover process of real estate developments, focusing on a vertical residential project in Maringá, Paraná. Despite the growth of the real estate market, the construction sector still faces economic challenges, and companies seek strategies to stand out in a highly competitive market. The handover of a home should not only ensure the satisfaction, safety, and comfort of the users but strictly meet all agreed-upon requirements. Therefore, the research proposes a standard model for the inspection and handover of properties that, by adopting best practices and technologies such as QR Codes, aims to standardize and optimize the delivery process. The application of this model seeks to minimize complaints about issues not identified during the inspection, reduce the number of service requests, and, at the same time, increase customer satisfaction. Moreover, the model allows for continuous and detailed analysis of procedures, contributing to compliance and excellence in the construction sector. The expected outcomes include the creation of a standardized inspection checklist that facilitates communication between the construction company and the client, promotes transparency and efficiency, and reduces waste. In this way, the research aims to establish a new standard of excellence in property handovers in Brazil, aligning industry practices with the needs and expectations of an increasingly demanding public.