Análise da combinação do Balanced Scorecard e Analytic Hierarchy Process simulando um processo de priorização em portfólio de projetos

Abstract

The execution of projects in the companies is fundamental for the achievement of their strategies and for the survival of the business, however most of the companies do not have financial, personnel and time resources available to carry out a complete portfolio. Because of this, the prioritization and selection of projects is extremely important and must be done cautiously by the company’s decision makers, in order to guarantee the best attendance to the company’s strategic objectives. This work presented a way of prioritizing projects used in corporations and aimed to apply the combination of the Balanced Scorecard and the Analytic Hierarchy Process, to prioritize a project portfolio of a fictitious company in the automotive sector to better serve decision making based on its strategic guidelines. Furthermore, this association was compared to a prioritization based only on an economic-financial indicator. Thus, it was possible to understand the different ways that companies use to prioritize and select their projects, bringing a practical and possible implementation solution for corporations with difficulty in selecting projects from their portfolio, even if they lack resources and direct the strategy to base decision making. As a result, it was realized that the type of method used by a company to prioritize projects can affect the result and the order in which they are carried out.