Se flopar, nunca postei: produção de piloto de série animada sobre a influência das mídias sociais

Abstract

The use of social media is increasing considerably. A large part of the Brazilian population has access to some of them, and this has affected the form of communication and consumption of content. With this new scenario, it is observed that there are benefits and harms. This course conclusion work aims to create an animated series pilot that brings criticism and information about the use of social media for teenagers and young people, who are the most affected by this technology. The Design Thinking methodology was used to research, develop and test the pilot. However, for the development, the steps of the production process for an animation were applied. The young profile (age group from 13 to 24 years old) was studied and selected to be the target audience. Studies of style, script, scenarios, characterization, original voice direction and storyboard were carried out. For the animation, the technique used was the 2D digital cut-out, using the Toon Boom Harmony program. The episode was finished by applying lighting and sound effects. The result was a published animated series pilot.