Projeto de redesign de livro sobre folclore latino-americano

Abstract

The present study aims to document the development of the redesign of a children’s book about folklore in Latin America, focusing primarily on the Hispanic part of the continent. The book used as an object of study was “O mais latino do folclore – mitos da cultura latino-americana”, by Luciana Garcia, containing stories and definitions of characters such as “A Chorona”, “A Madredeagua” and “O Pombeiro”. The first step was to conceptualize the editorial design, folklore and redesign. Then, to progress the project further, the methodology synthesized by Panizza (2004) of Guto Lins (2003) served as a basis. Adding two new steps upon observing other editorial works such as that of Luz (2019) and Tomaz and Talamini (2013). The result was a totally repaginated book, with new illustrations, colors, typography, and layout. Finally, it was concluded that redesign is a vital tool to rescue older works, and that folklore is significant to disseminate the traditional narratives and customs of different people.