Planejamento de obras de alto padrão na cidade de Maringá-PR

Abstract

This study seeks to demonstrate how the strategic planning of construction companies in Maringá occurs in the development of high-standard construction projects. In the theoretical framework, the following points were considered: Legislation, Local magazines, websites and materials produced by construction companies. Data collection was carried out by observing the behavior of construction companies and their professionals, as well as the clients approached. The time dedicated to data collection was approximately ninety calendar days, depending on the availability of local observations. During the observation period, material, commercial and virtual aspects were analyzed, demonstrating how the construction company creates and deals with the atmosphere of the work that will be created. Finally, the analysis also included human factors such as high performance of the workforce, social factors such as economy and time and space, always considering the preparation scenario for the start of the work.