O uso da abordagem effectuation como alternativa na estruturação de negócios da área de tecnologia

Abstract

Entrepreneurship aims to have a greater and better competitiveness in the market, so new ideas arise from new strategies where one adapts and uses the means and contingencies of everyday life in its favor. The businesses in the technology area stand out for being fluid and interactive with the market, and for always seeking to survive within the difficulties, in this business profile is very important for obtaining positive results, in which the traditional causal model is contrasted with the Effectuation methodology, conceiving these choices to a continuum of choices sometimes more causation, sometimes more effectuation. This Final Coursework aimed to better understand the behavior of entrepreneurs and how they are directed by the strategies chosen or by the perceptions and overcoming of contingencies for the structuring of businesses in the area of technology. For this, the specific objectives in relation to the theme were raised, with a research based on reviews of part of the scientific literature and cases, with a qualitative approach. The results of the interviews conducted in 8 companies in the technology area, incubated in several in the state of Paraná, revealed that 75% had characteristics tending to a predominantly Effectuation approach. The main limitation for the development of the work, was the adhesion of other companies interested in the interviews but overcome by the wealth of data collected from the respondents.