Mapu cosméticos: indústria de cuidados capilares masculinos

Abstract

Personal care dates back thousands of years, present from its use by Brazilian natives to the present day, always evolving with scientific and technological advances. Studies show that in recent years, the male population has experienced an increase in the demand for personal care products, which has created a sector that offers different varieties to meet this demand. The pandemic has brought with it sequelae, including hair loss following infection with the Sars-CoV-2 virus. This side effect has significantly boosted the growth of the hair care sector. In this context, Mapu Cosméticos, a medium-sized company based in Juazeiro, Bahia, stands out. Its strategic location in a region with abundant raw materials, coupled with efficient transportation routes, facilitates both the supply of inputs and the distribution of products to different regions of Brazil. Another positive aspect of the location is the government's support for new companies, which exempts them from product taxes. The company will focus on the production of shampoo-conditioner, castor oil, and fertilizer, all derived from the castor bean. The differentiator of Mapu Cosméticos is it own extraction, which ensures better process efficiency. Castor oil is extracted from the castor bean by cold pressing without the use of solvents. This oil known recognized for its richness in ricinoleic acid, with exceptional properties and multiple applications in the industry, especially in the cosmetic sector as a hair stimulant. The company will produce 78.49 L/h of oil for the production of shampoo-conditioner and 33.64 L/h of vegetable oil, which is widely used to combat male hair loss. In addition, Mapu Cosméticos will use the by-products of this process to produce 228.65 kg/h of organic fertilizer. The study also includes a market analysis, an assessment of the material and energy balance, a presentation of the treatment of the waste involved, and a financial analysis of all the costs involved in the creation and production of Mapu Cosméticos.Additionally, the work conducts a financial analysis of all the costs associated with the establishment and production of Mapu Cosméticos. The financial analysis revealed a positive net profit starting from the second year, a discounted payback period of 5 years, a Net Present Value of R$ 37,907,243.10, and an Internal Rate of Return of 20%, which is higher than the Minimum Attractive Rate of Return. All these results demonstrate the feasibility of the company's implementation.