A teoria do effectuation como alternativa empreendedora: uma revisão sistemática

Abstract

Enterprises are capable of generating jobs and income, but to open them it is necessary to deal with uncertainties. The Effectuation theory created by Saras Sarasvathy, in 1998, helps to understand how entrepreneurs think about their businesses. The theory was articulated through interviews with entrepreneurs and nonentrepreneurs, seeking to understand the line of reasoning for entrepreneurial decision-making. The entrepreneur starts with what is within his reach, creating several distinct goals following four principles, unlike Causation, in which the creation of the business is done by defining a measurable goal, in which the entrepreneur finds the appropriate means to achieve this goal. The purpose of this study was to understand Effectuation theory as an entrepreneurial alternative. To do this, we presented the evolution of entrepreneurship over the years, showed how Effectuation theory emerged and how it evolved, compared Effectuation theory to Causation theory, and finally, performed the systematic review of the period from 2019 to 2022 to understand what the guidelines of recent studies about the topic are.