Proposta de adaptação do modelo de gestão integrada para avaliação da gestão de uma propriedade de agricultura familiar: estudo de caso

Abstract

Family farming contributes to the production of healthy and in regional rural development. However, the challenges faced by family farmers regarding the management of their properties affect the sustainability and longevity of rural enterprises. In the face of these difficulties, integrated management tailored to family farming emerges as a promising and necessary strategy to effectively address these challenges, integrating four perspectives presented in the Balanced Scorecard: financial, customer, internal processes, and learning/growth. In this sense, this study was conducted on a family farming property in Pato Branco, in the southwest of Paraná, composed of three main agricultural activities: crops, vegetables, and livestock. The main objective was to assess the level of management maturity of the property from the perspective of the dynamic model for integrated management proposed by Lourenzani (2005). Qualitative methodology was used, aiming to provide a deep understanding of the research topic. Thus, the case study was developed based on narrative research and direct observations. After collecting and analyzing this information, it was possible to assign a management level to each of the four perspectives, which subsequently resulted in integrated management levels for each of the three activities. Finally, based on the triangulation of the results obtained, a low level of integrated management was attributed to the rural property. In parallel to this, the main weaknesses of the rural property were investigated, which are linked to the absence of reports, documents, and practices that demonstrate the use of integrated management.