Maay: indústria de maquiagens

Abstract

MAAY is a medium-sized company specializing in the manufacture and sale of vegan and natural makeup, including solid foundation, multifunctional balm and solid highlighter. With an estimated annual production of 1,004,986 units of multifunctional balm, 497,520 units of solid foundation and 120,960 units of solid highlighter. Always valuing the quality of the products, mango butter is used as a differentiator in all formulations. The mango seed, which would otherwise be discarded as a by-product, is reused to create mango butter. Additionally, MAAY is committed to environmental sustainability, not testing on animals and establishing partnerships with local suppliers to promote fair trade and the development of small communities. The company seeks to meet the demands of consumers concerned about the origin and ethical values of the cosmetics they use. This work includes economic analyses, market analysis, mass and energy balance, description and flowchart of all stages, treatments of waste generated. It is concluded that the company is economically viable, as the parameters indicate a positive NPV, IRR higher than the MARR, making it a project with a profitable return in the fourth year.