Fóruns de discussão e inteligência coletiva: um estudo netnográfico em uma comunidade virtual

Abstract

This dissertation presents an in-depth study on the dynamics of interaction and collaboration in a virtual community, specifically through the discussion fórum on the Discourse platform, an open-source tool. The work focuses on the analysis of how this platform fosters knowledge sharing and collaborative problem-solving, based on the evolution of Web 2.0 applications and the increasing importance of discussion forums. The research used a multidisciplinary approach, including netnography, natural language processing, and social network analysis, to investigate the nature of user interactions and the effectiveness of a platform such as Discourse in stimulating collective intelligence. The results obtained demonstrate that the platform not only facilitates efficient knowledge sharing but also promotes the collective construction of solutions, standing out for its functionalities in topic organization, moderation tools, and reward systems. Furthermore, the research revealed the importance of a virtual community in transforming individual knowledge into collective intelligence, offering significant contributions to knowledge management as well as to the professional and personal development of members. This work contributes to the academic understanding of virtual communities and offers practical guidelines for their effective implementation and management, underlining the relevance of discussion platforms such as Discourse in the digital age and in the context of knowledge management. The limitations of the study and recommendations for future research were discussed, highlighting the need for broader analyses and the application of new methodologies for a deeper understanding of the dynamics of virtual communities.