Perfil de consumo de café por alunos e servidores da UTFPR – campus Campo Mourão

Abstract

With its widespread consumption globally, coffee, as presently utilized, has undergone numerous adaptations, weaving into the history, culture, and social fabric of many civilizations. Given its significance, understanding consumption patterns within population segments is crucial for targeted marketing strategies or consumer profiling. This study focuses on identifying the coffee consumption profile of students and staff at the Federal Technological University of Paraná, Campo Mourão campus. Through an online questionnaire comprising 22 questions, including demographic details, multiple-choice queries, and checkbox-format inquiries, 455 complete responses were gathered. This method facilitated the collection of pertinent data on subjects like courses, income, selection criteria, preferences, and motivations for coffee consumption. The results, analyzed descriptively, provide insightful observations into the respondents' consumption profiles. The study of coffee consumption at UTFPR reveals its essential role in academic and professional routines, featuring daily prevalence, specific time preferences, and strong social connections. Reasons for abstaining from coffee include flavor disapproval. Notable aspects include traditional methods and brand loyalty. Coffee culture extends beyond energy-seeking, influencing social moments. These results offer valuable insights revealing preference according to the consumer profile in an academic community.