A arquitetura na incorporação imobiliária

Abstract

The increasing urbanization and the significance of the real estate sector in the economy have led to the development of ventures for sale through the process of real estate development. This practice involves coordinating the various agents involved in the construction of properties on land, transforming the inhabited space, and contributing to urban configuration. In this context, architects play a crucial role, as their vocation lies precisely in the transformation of the built environment. With cultural and social evolution, it becomes necessary to adopt a new approach concerning city production, and within this scenario, the study of real estate development and the role of architects in this process gain relevance. The objective of this work is to analyze the function of architects and urban planners in real estate development, considering perspectives from both developers and the architects themselves. Through the application of questionnaires, information was collected regarding the architect’s involvement in the real estate development process. It was assessed how the architect contributes to the development of ventures and how their skills can be better utilized in this activity. Additionally, the alignment of expectations between professionals and developers was investigated to understand if there is room for a more collaborative approach among the actors involved in city construction. The results obtained through data analysis allowed for the identification of attitudes to improve the real estate development process and the participation of architects in this practice. It was analyzed what can be done more efficiently, considering the perspective from both sides, aiming at the construction of ventures that meet society’s needs and are in harmony with the urban environment.