Crescimento das fintechs e o reflexo em relação as inovações financeiras no mercado: análise no sudoeste do Paraná

Abstract

This study analyzed the growth of Fintechs and the impact on financial innovations in the market, this phenomenon being caused by the leverage of fintechs, highlighting the relevance of technology in personal and professional spheres. The research was justified when considering the importance of understanding why people choose digital financial institutions and how this affects their experience. The general objective of the research is to analyze the effects of using Fintechs to the detriment of services offered by banking institutions in Southwest Paraná. The methodology used was quantitative and descriptive in nature, with data collection carried out through an online questionnaire (survey), based on sources such as the Central Bank of Brazil and previous studies on the subject. The results showed that young people, particularly those aged 18 to 24, prefer digital financial services, emphasizing the need for innovative and technologically advanced solutions to attract this group. At the same time, those aged 36 to 50 value personal relationships and face-to-face interactions in their financial decisions. The challenges highlighted involved cybersecurity issues and building trust with customers. The main reasons that led respondents to choose digital financial institutions included reducing bureaucracy and competitive fees. In summary, the effects of using Fintechs to the detriment of services offered by banking institutions in Southwest Paraná significantly impact the region's financial scenario. Regarding the relevance maintained by traditional institutions, the notable adoption of digital banks/fintechs, especially by young people, this indicates a fundamental transformation in consumer preferences. The coexistence of different models of financial institutions presents challenges and opportunities for organizations, highlighting the importance of adaptation, innovation, security and transparency for success in a constantly evolving financial market. The research contributes to a deeper understanding of financial changes in the local context, providing information relevant to financial institution strategies, government regulations and financial innovations.