Caracterização dos fatores críticos de sucesso de uma aceleradora corporativa: um estudo de caso

Abstract

The competitiveness between companies has always been an important factor in the adoption of strategies related to innovation. Therefore, there are several opportunities related to the management of the open innovation process in the corporate environment, mainly those that refer to the interaction with start-ups, which have been gaining notoriety, especially the corporate accelerator type, object of study of this work. From this context, this work has as main objective to characterize the critical success factors of a corporate accelerator. For this, the methodology used includes three main steps: (i) a Systematic Literature Review (SLR) based on the PRISMA Method, (ii) a Content Analysis of a portfolio of 32 articles with the support of the MaxQDA software, and (iii) carrying out a case study with the aim of verifying the application of the benefits, challenges and critical success factors identified in the literature at a corporate accelerator. With this, the work contributed to the identification of the main benefits and challenges, both for start-ups and for large companies that conduct acceleration programs, in addition to 13 critical success factors organized into three main dimensions: Strategy, Management and Structure. As a contribution, it is highlighted that this work can guide and serve as a reference for start-ups, companies and intermediaries of corporate accelerators for the success of corporate acceleration programs.