Influência da cultura organizacional no cotidiano dos colaboradores: percepção dos colaboradores de uma empresa com selo Corp B

Abstract

The role of companies goes beyond manufacturing consumer goods and providing services. They have a unique culture and invest heavily in recruitment and selection processes, new technologies, training, social inclusion, and governance in pursuit of economic, social, and environmental well-being. All these investments make the culture of an organization more attractive, intelligent, efficient, productive, harmonious, and inclusive, in addition to improving the quality of life of its employees and the society in which it operates. To them, therefore, there is also the task of involving individuals in different spheres of society. In view of this, this work aims to understand how the organizational practices adopted by companies from the perspective of social responsibility measures influence the internal and external habits and customs of the company's employees, and how they are disseminated in society. To achieve this objective, a field survey is carried out to understand the perception of employees of companies with the B Corp seal, in Brazilian territory. To give robustness to this study, we used Spearman's statistical correlation model to quantify the impact of organizational culture on employees' daily lives. The survey was carried out using questionnaires and explores issues related to corporate culture and social responsibility, issues raised by the main authors in the field of organizational culture and corporate social responsibility.