Wiz: tintas em pó

Abstract

Powder coatings are solid, dry, completely solvent-free coatings based on a mixture of resins, pigments, fillers and additives. Powder coatings have been gaining popularity and wide acceptance due to corrosion protection properties, increased durability, ease of application on metallic substrates and high performance. The national market for powder coatings, leveraged by the global trend in the search for environmentally correct technologies, presents an extremely favorable projection. The trade of this product in Brazil exceeds 40 thousand tons per year, proving to be a growing and promising market. Furthermore, the global market for paints and coatings has a compound annual growth rate (CAGR) of 4.7% from 2022 to 2031. The present work develops the industrial project of Wiz, a medium-sized company of thermosetting powder paint for applications in household appliances and metallic structures. Through the Business to Business model, Wiz will market its products and services to companies that manufacture household appliances and industrial items, focusing on fundamental principles such as quality, innovation and sustainability. Wiz will be located in São José dos Pinhais – PR, a strategic municipality for receiving raw materials and shipping products, and will have 110 employees in different positions and attributions. With a production capacity of 409.5 t/month and three different production lines, Wiz will sell the powder paints in cardboard boxes containing 25 kg of the product, totaling an annual production of 198,704 boxes (12.3% of the Brazilian market). For the implementation of the project, the layout of the company and the flowchart of the production process were built. In addition, calculations of the mass and energy balance of the process were carried out, as well as the utilities and specifications of the equipment necessary for the production of powder paints and the treatment of the effluent generated by the industry. Through the financial analysis, it was concluded that the project is economically viable, with the Internal Rate of Return (IRR) - 56% - being higher than the Minimum Attractive Rate (TMA), and the Net Present Value (NPV) being positive - BRL 2,121,640,502.92. The return on investment will occur between the third and fourth year and the break-even point will be reached when the company makes 37.08% of sales. Therefore, in view of the high market and economic potential, Wiz aims to be part of the history of growth and evolution of the powder coating market in Brazil.