Mangut: xampu e condicionador em pastilhas

Abstract

After the end of World War II, time of many care with beauty and hygiene, the use of shampoo and conditioner spread. Until then soap was used to sanitize the hair and scalp. Cosmetic products were packaged in glass, metal and paper. However, with technological advancement, these materials were replaced by plastics due to their favorable cost-benefit, but plastic is a difficult material to decompose, taking up to 450 years to decompose. The aim of this work is to elaborate an industrial project whose focus is on the production of shampoos and conditioners in tablet, with vegan compositions, free of parabens, cruelty free and with a sustainable packaging. In order to minimize the waste generated by the cosmetics industry, since Brazil is the fourth largest beauty and personal care market in the world, Mangut opts for the use of seed paper packaging, which allows the consumer to plant it after its use. Mangut is a small industry, strategically located in the Industrial Pole of Camaçari, with easy access to highways, railways, ports and airports. In addition, the city offers suport to new companies through exemption from some taxes. The company’s focus is the production of shampoos and conditioners in tablets, as well as passion fruit hydrolate. Mango butter and passion fruit essential oil are also produced, since the Northeast is the largest producer of these fruits in the country. The monthly production is 48 thousand units, divided equally between shampoo and conditioner, as well as about 122,000 200 mL bottles of passion fruit hydrolate. Regarding the financial analysis, considering a percentage of sales of 90% for shampoo and conditioner, and 55% for passion fruit hydrolateit, Mangut is economically viable, presents a payback from the sixth year of operation. Mangut presents a positive net present value, an internal rate of return of 17% and produts with competitive prices with the general market of shampoo and conditioner in tablets from Brazil.