Como as emoções e sentimentos influenciam no vestir-se

Abstract

Clothing companies have grown more and more in recent years, following the interest of consumers. In contrast, 6 out of 10 young people say they are not satisfied with their mental health, and only 15% claim to be self-aware. Given that self-awareness is one of the key points for finding a personal style and consciously expressing a message through clothing, there is a gap in this area and, faced with this fact, the idea of an application that helps individuals to become more aware of their own existence and, thus, consume and use fashion in a healthy way. For this, psychology themes such as emotions, feelings, identity and others were presented, as well as new concepts such as fashion psychology. The development of the work was carried out by exploratory research and four more phases, namely: planning, analysis, synthesis and creativity. In the end, it was concluded that not only the way of dressing can be changed by emotions and feelings, but also that emotions and feelings can be changed by the way of dressing, reaching the result of a concept application that helps in the process of individual self-knowledge through clothes.